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3-MAY-2025 | The Oxford English Dictionary’s “LOL” Ad

Author

Dan Bogachek
May 03, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

The Oxford English Dictionary’s “LOL” Ad

This is nothing to LOL about.

We’re not exactly ‘laughing out loud.’ The English language is getting progressively lazier, and we believe the acroynym to be the culprit. Acronyms originated out of practicality, not convenience. Imagine if every time you wanted to say Radar you had to say Radar Detection and Ranging. Exactly. But these days it seems like every little thing has its own acronym. Thank you text messaging. Thank you online chat. Because of you, honest, everyday citizens now know that BRB means ‘be right back,’ or that OMG is short for ‘oh my God.’ Outrageous, but it didn’t stop there. Numbers started being used in place of letters. Just gr8 we thought, people no longer had time 4 full words. Fortunately we have plenty of time for English, and always will. That’s why we’ll never be known as the Ox4d English Dictionary, and it’s why you’ll never find any acronyms masquerading as words in our pages.

The Oxford English Dictionary
Remember English? 🏁

In the age of skibidi and throwing out your gyatt for the rizzler (am I out of date on these already?), we get to look back on this fondly.

“Oh, cute, they’re wagging their finger at texting acronyms.”

The big idea here: “We reject the status quo, and that’s unpopular. But that makes us good reference.” Getting into “why” territory/mission. Also,

  • Vague label hook creates curiosity to read on.

  • Complete ideas > complete sentences.

  • Heavy on the voice — writing like you talk creates engagement.