• Copywork365
  • Posts
  • 9-DEC-2025 | Tom McElligott’s “Successful Obscene Call” Ad for Northwestern Bell

9-DEC-2025 | Tom McElligott’s “Successful Obscene Call” Ad for Northwestern Bell

Toolbox by Copywork365

Liking the daily exercise?
Wait till you see this.

Toolbox is your swipe file on roids.

It’s a database of world-class excerpts just like the ones we cover right here on the daily.

Browse through hundreds of pieces (and growing!) spanning ad copy, webpage copy, and literature.

Each and every one comes with granular analysis on what makes everything tick and why it works.

All the tools, techniques, and psychology we touch on here, but in their full depth. Making it even easier to master these “devices” and apply them to your persuasive writing. And filtering by author or brand means you can steal the secret sauce from your very favorite writers, copywriters, and brands.

So if you’re looking to level up with a forever resource, I’ve got a forever deal for you.

Join the waitlist to get lifetime access for a single flat fee — when Toolbox launches.

Oh and I really do mean lifetime.

Even if the internet ceases to exist. I’ll work day and night to ensure you receive a physical book copy. Hell, clay tablets, if it gets that bad 😅.

Even when it’s 100’s of thousands of excerpts. Pinky promise.

Tom McElligott’s “Successful Obscene Call” Ad for Northwestern Bell

It takes two to make a successful obscene call.

It can happen anytime. In mid-afternoon. Late at night. Even at the dinner table.

You pick up your ringing phone only to be verbally assaulted by a torrent of disgusting obscenities. And the sick mind that placed the call succeeds in sickening you.

Happily, there is something you can do about obscene phone calls. Something that will turn off a sick mind faster than anything else:

Simply hang up.

It takes two to make a successful obscene phone call. A caller and a listener. In effect, by hanging up you immediately neutralize the obscene caller.

Law enforcement agencies, together with Northwestern Bell, are making these risky times for obscene callers. They risk not only their reputations, but a fine and jail sentence, as well.

Someday, obscene phone calls will be entirely eliminated. But until that time comes, the best way to deal with his hang-ups is to hang-up. 🏁

  • Punchy incomplete sentences right after the hook: they emphasize the suddenness of the call and act as quick cuts between scenes in your mind. Complete ideas > complete sentences.

  • Strong “you” imagery to twist the knife.

  • 1-2 cadence on “Happily, there is something… simply hang up.”

  • Punchline pun, nice.