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16-JUL-2025 | VW’s “Easy to Push” Ad

Author

Dan Bogachek
July 16, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

VW’s “Easy to Push” Ad

And if you run out of gas, it’s easy to push.

See?

We think of everything.

Getting a Volkswagen to the side of the road is a pushover.

It’s a little surprising that VW owners don’t run out of gas more often.

A figure like 32 miles to the gallon can make you a little hazy when you last filled up.

And you spend so little time in gas stations, there are almost no reminders.

You’ll probably never need oil between changes, for example.

You’ll never need water or anti-freeze because the engine is air-cooled.

40,000 miles on a set of tires won’t break any Volkswagen records.

And repairs are few and far between.

So this year we’ve installed a gas gauge to help you remember.

But we haven’t taken all the fun away.

You still have to remember to look at it. 🏁

  • It’s ok to be a bit smug, as long as it’s not over the top!

  • Pun points: “pushover.”

  • Written all about “you.”

  • Experience and benefits from features, not the other way around.

  • I’m coining the term “wink” 😉 punchline. Textbook example here.