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26-SEP-2025 | VW’s “Large economy size” Ad

Author

Dan Bogachek
September 26, 2025

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VW’s “Large economy size” Ad

Volkswagens come in two handy sizes: Sedan and Station Wagon.

The packages are very different, but the works are about the same.

There is a genuine Volkswagen engine in the back of each. It gives both cars solid traction on ice and snow.

The engines are air-cooled, too. So you never mess with water or anti-freeze.

The VW Sedan seats 4 adults comfortably or 5 adults uncomfortably. (A mother, a father and 3 kids are about right.)

The VW Wagon is only 9 inches longer than the Sedan, a neat trick all by itself.

It seats 8 comfortably, 9 uncomfortably and 10 very uncomfortably, but it’s been done. (The kids that fit are countless.)

The VW Sedan averages 32 miles to the gallon, the Wagon a mere 24.

Once upon a time, people had trouble deciding whether to buy a VW or not.

Now they have trouble deciding which size. 🏁

  • Each feature immediately leads to a benefit. The answer to “so what?” should always be obvious. If it isn’t, rewrite.

  • Tiny sprinkle of implicit social proof with “people had trouble deciding…” Reference people outside of the reader to create contrast or FOMO.

  • Note all the numbers throughout. Specific is sticky.

  • VW’s classic tactical sentence-in-parentheses strikes again. (You should consider stealing it.)